Advertising is a big expense, so customised advertising methods like professional flyers and leaflets are an invaluable tool. Businesses can use them to advertise their products and events without having restrictions to the amount of details they provide. Essentially, you can have a large ‘attention grabber’ and still provide insight on what sets you apart from the competition and why you deserve the reader’s time and money.

In short, there really isn’t a difference! The reason that both terms are used across our site and the world wide web is that the two are interchangeable. They both have similar characteristics such as they’re unbound, single sheets of printed paper and can be used for marketing and non-marketing purposes including advertising events, products, services, special offers and promotions.

The only real difference you would find is that a flyer is generally unfolded, and a leaflet can be created either flat or folded. So, if you’re looking to add a lot of information to your artwork, a leaflet would offer plenty of smaller spaces to break this information up.